Wednesday, April 09, 2008

Reflections on the Mirror

There has been a long wait to see what Cases i Associats will do in their redesign of the Daily Mirror, and finally we begin to see it. At first glance one might be forgiven for thinking nothing's changed, but the brief, as I've been told was never to radically change the style of the paper.
Turning a few pages and looking more closely, it is clear that there are a lot of changes in the detail and typography. An attractive tailed sans font has been introduced for headlines, and the folios have had a rethink. The folio strap is usd for links as well.
Sport has the biggest transformation, which makes it feel bright and exciting but at the same time far more structured.
I will add to this with some pictures when I have the time, but for now, congratulations to Chico, Jennifer, Toni and anyone else on an excellent job. Case without looking like Cases, and the Mirror looking like the Mirror but brought up to date.