Sun rises for nothing

I heard this morning that before the end of the year the Sun will appear on the streets for free.
If this proves to be true it shows that in Murdoch's world some journalism is not undervalued by being given away. Or perhaps when he talked about how free news undervalues journalism he was (a) only referring to the Internet, where ad rates are not bringing the returns expected and (b) expecting the advertisers to be attracted to this tabloid's popularity as a good advertising platform.

(Of course he DID have a free paper until recently (thelondonpaper), but closed it... and the Evening Standard stepped into the breach and removed it's cover price... I guess this must affect how the Murdoch clan sees the newspaper landscape.)

Put this in the crazy rumour file... but it doesn't seem impossible. There are various business models emerging for newspapers - depending on the platform, content and likely circulation.

(u) I hear from somewhere else that this is likely to happen but on a limited, exploratory basis....